Why add direct mail to your digital marketing strategy?
Most people now make their buying decisions at home. Reach them where they get their shopping done and make a personal impression by delivering your brand to their doorstep.
1. 87% flip through their mail to find something relevant to them.Footnote 1
52% of Canadians share direct mail with family and friendsFootnote 2
3. 68% Increase in website visits when digital is integrated with direct mailFootnote 3
Sources
Go to reference for footnote 1. a) SMM Thought Leadership: Understanding the impact of direct mail in Canadian homes, Canada Post, February 2023
b) The State of Direct Mail Marketing 2024, Lob and Comperemedia, 2024.
Go to reference for footnote 2. Their time has come: Unlocking the secret to marketing to Gen Z, Canada Post, 2023.
Go to reference for footnote 3. Essential Guide to Direct Mail, Canada Post, 2023
How to add direct mail to your marketing strategy
Discover Snap Admail™
Design a direct mail campaign in minutes with this easy-to-use online tool.
- Find the right customers by neighbourhood.
- Layer social media and Google display ads.
- Order online and we'll do the rest.
Find the right partner for your next campaign
We have over 250 partners that can manage your campaign for you from start to finish.
- Drafting, design and targeting
- In-depth direct mail knowledge
- Expert printing and preparation
Target the right audience
Precision Targeter™ is our free online tool for advanced customer targeting.
- Easy to use interactive maps
- 14 demographic categories for stronger campaign impact
- Import and share mailing plans with partners and clients
Send more, save more
As a Solutions for Small Business member, the more you mail, the more you save on sending direct mail. Your savings level grows with your business. We adjust your savings level for growth every quarter based on how much you’ve mailed.
Learn more about direct mail savings
